Lunch & Learn – INFINITE ADVANTAGE: Impact Storytelling

The 21st century pits our ability to adapt against the fastest pace of change in human history. Technologies like artificial intelligence are growing logarithmically. Social networks have left us feeling more separated and lonely. Together, they have spawned an information environment so thick with static that it’s hard to hear your message.

Fortunately, you have a power that breaks through all these challenges: the ability to create and share stories.

In over 25 years of branding and marketing leadership, Adam Olenn has learned that the oldest form of connection, communication, and persuasion is also the most powerful—great stories.   He and his team at Rustle & Spark have put this knowledge to work in service of clients around the world across four continents, from nonprofits to corporations, schools, and more. With robust support from neuroscience, psychology, and behavioral economics, he teaches audiences of all ages why and how stories work—and how to harness the magic for themselves to drive sales, increase employee engagement, woo donors, and win over stakeholders. In this energizing, inspiring, and highly practical keynote, you’ll learn why stories are the preeminent form of human communication, the transformative effects they have on business, and how to achieve these results time after time. Learning objectives: Why stories are our most powerful persuasive tool How stories transform sales, marketing, fundraising, and culture A clear, step-by-step process to craft your own business stories